We recommend you adhere to the following principles when sending messages over 10DLC numbers in the US:

10DLC numbers may be suspended, terminated or deprovisioned if a message sender is found performing any of the disallowed sending practices. Those include:

• Continuing to send messages to opted-out subscribers.

• Avoiding the opt-out mechanism.

• Sending content from multiple providers (brands) from the same number(s).

All your 10DLC traffic must adhere to the CTIA guidelines. Specific content is prohibited from being routed over the 10DLC messaging network and content filtering includes, but is not limited to, gambling, vaping, illegal drugs, profanity and SHAFT (sex, hate, alcohol, firearms, tobacco).

Specific content categories have been identified as potentially harmful or deceitful to consumers and will not be supported on the 10DLC network. These categories are subject to change. Sending traffic in other categories (not listed in your 10DLC campaign) may be filtered without notice. You are expected to enforce restrictions on your systems to prevent messages containing disallowed content; we reserve the right to block or place restrictions on the numbers should violations occur. Those are the disallowed content categories:

• High-Risk Financial Services

• Payday Loans

• Short Term- High Interest Loans

• Auto Loans

• Mortgage Loans

• Student Loans

• Debt Collection

• Gambling

• Stock Alerts

• Cryptocurrency

• Get Rich Quick Schemes

• Deceptive Work from Home Programs

• Risk Investment Opportunities

• Multi-Level Marketing

• Job Postings (Exceptions permitted if the message sender is the one doing the hiring)

• Sweepstakes - Sweepstakes are permitted, they are reviewed by Sinch and MNO’s on a CBC basis. Must have Official Rules and both compatible & compliant Terms.

• Debt Forgiveness

• Debt Consolidation

• Debt Reduction

• Credit Repair Programs

• Controlled Substances

• Cannabis and CBD

• All Schedule 1 & 2 drugs

• Tobacco and Vape

• Phishing

• Pornography

• Profanity or Hate Speech

• Gambling (only non-promotional is permitted)

• Fraud or Scam

• Deceptive Marketing

• Lead Generation (All Affiliate Marketing must be carrier approved)

Campaign Deputy reserves the right to terminate any non-compliant account without notice.