How to Customize your Unsubscribe Footer with Merge Syntax

By default Campaign Deputy will automatically add an unsubscribe link to the bottom of all non-transactional emails. You may want to customize this message or include an unsubscribe link in a custom footer and will need to use the merge syntax [Unsubscribe]. This syntax must match exactly to be enabled. Using this inside an email will remove the automatic unsubscribe footer.

Note: You must make your unsubscribe easy to find and clickable in your email to comply with our, and our vendors, terms of service. Failure to do so could result in reduced sending ability.

The merge field will be replaced with a unique link to the unsubscribe page for your account. This is a long link that would be best inside an Anchor tag in the HTML Editor or the Add Link option in the Email Builder.

<a href="[Unsubscribe]">You can unsubscribe here.</a>

Note: You may receive a warning that the URL is invalid. You can continue to click Save as this will be merged into a URL when the email is sent.