Email Sending Limits
Each account is assigned an email sending limit. Most accounts start with a daily limit of 5,000-10,000 emails. This allows Campaign Deputy to verify that the list has a low bounce and spam rate, without impacting our reputation with major email providers like Gmail, Yahoo, AOL, and Apple. If you need a higher initial limit, you can discuss the option of a dedicated IP address with your Account Executive. Please note that dedicated IP addresses require a six month minimum commitment.
As an Email Service Provider (ESP), Campaign Deputy is required to monitor our clients’ email reputation and sending volume. Email providers mandate that we maintain a neutral email reputation to ensure continued acceptance of our emails. Failure to address any reputation issues may result in Gmail, Yahoo, AOL, and Apple blocking our ability to send emails.
Email Warmup Process
Our email warmup process is outlined below based on years of warming up various lists across hundreds of domains. A bounce rate of 3% or more can reduce the speed you can warm up a list along with a low engagement rate.
Day 1 | 1,000 emails | Existing List |
Day 2 | 2,000 emails | Existing List |
Day 3 | 4,000 emails | Existing List |
Day 4 | 8,000 emails | Recently Sent emails + 2,000 new emails |
Day 5 | 10,000 Emails | Recently Sent emails + 2,000 new emails |
Verify Open Rate is >20% and Spam Complains <1% | ||
Day 6 | 15,000 Emails | Recently Sent emails + 5,000 new emails |
Day 7 | 20,000 Emails | Recently Sent emails + 5,000 new emails |
Day 8 | 30,000 Emails | Recently Sent emails + 10,000 new emails |
Day 10 | 40,000 Emails | |
Day 11 | 50,000 Emails | |
Day 12 | 75,000 Emails | |
Google Bulk Sender Guidelines
Google suggest increasing sending volume slowly as noted below, which we comply with in our suggest email warm up process. More information can be found below and in this link. Google - Prevent mail to Gmail users from being blocked or sent to spam
