Email Deliverability - Low Open Rates

At Campaign Deputy, we understand that email deliverability is an essential aspect of any email marketing campaign. If you've noticed a drop in your open rates, it's likely that your emails are being delivered to spam or junk folders.

Here are a few ways to improve your email deliverability and increase the chances that your emails will be delivered to the inbox:

• Keep your email list clean: Make sure your email list is up to date and remove any invalid or inactive email addresses. This will help ensure that your emails are only being sent to engaged recipients. Campaign Deputy supports importing bulk unsubscribes to streamline this process. Learn more here.

• Monitor your sending reputation: Keep an eye on your sending reputation by monitoring your bounce rate, complaint rate, and unsubscribe rate. If these rates are high, it's likely that your email deliverability will suffer.

• Monitor your domain reputation: Tools like Google Postmaster help you identify if you have a high, medium, low, or bad domain reputation. You can access your domain reputation using our Email Dashboard report. Note: Feature enabled by request. Ask your Account Executive to learn more if this is a feature you'd like to access.

• Segment your email list: Segmenting your email list into groups of similar interests and behaviors can help to increase the relevance of your emails and improve the chances of them being delivered to the inbox.

Verizon Media Group email addresses (including Yahoo) now expire after one year of inactivity. If a user does not log into their email account within this period, you may experience email bounces.

At Campaign Deputy, we’ve observed lower engagement rates with Yahoo email addresses, particularly those that haven’t recently signed up through a form.

• Verizon Media Group does not provide a domain reputation score and is known for its strict email policies.

• Spam reports >0.3% will result in reduced sending capability.

• To optimize engagement, limit your Open days to a maximum of 90 days.

• Post-90 days, include Verizon Media Group email addresses in re-engagement campaigns no more than twice a month.

Gmail provides a Domain Reputation score to help you track your email reputation. We recommend regularly monitoring this score and adjusting your targeted audience if it drops to Medium.

• If your reputation score falls to Medium, consider changing your targeted audience.

• Spam reports >0.3% will result in reduced sending capability.

• At a Low reputation score, focus on targeting only your most engaged Gmail users until your status improves to Medium or High.

Corporations often use spam filters managed by their internal IT teams. Campaign Deputy cannot guarantee deliverability to these emails without double-opt-in verification. Corporate email spam filters, such as Proofpoint, may block emails based on the links included.

We’ve observed a decrease in open rates when using links from online survey tools or certain online contribution systems.

• Discuss email deliverability issues with the recipient’s IT team, as their policies and any necessary exceptions are managed internally.

You can exclude various domain names using a custom segment using the Email Domain filter. You can include or exclude a segment along with targeting multiple domain names as demonstrated in the image below. 

By following these tips, you can help ensure that your emails are delivered to the inbox and improve your open rates. Remember, it's important to monitor your email deliverability on a regular basis and make adjustments as needed.

• Where are the Spam Report Counts?

• Gmail and Yahoo email compliance updates - Campaign Deputy