List Warm Up - Random Limit

To effectively warm up your email list, begin by utilizing the Random Limit function. Initiate the process by sending your first email to the entire list, ensuring that the Random Limit is applied to avoid exceeding daily sending capacities.

For subsequent communications, employ a Custom Segment to refine your approach. This technique allows you to omit addresses that have already received an email, while still targeting the entirety of your list.

When managing a list exceeding 10,000 emails, it’s advisable to maintain regular content distribution to those who have previously engaged with your emails. This practice prevents raising red flags with email service providers, who may otherwise perceive your activity as suspicious if you exclusively target new recipients.

Keep in mind, if an email has been contacted within the last 90 days, it’s typically not classified as ‘new’ by most email providers, which can influence deliverability outcomes.